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Search Tags <Merchants Walk, LLC, CRC, Johnson Ferry Road, Roswell Road, digital sign and close to a road>

Merchants Walk, LLC, 770-429-1499, represented by John H. Moore, 770429-1499, requests 1) allow electronic signage to be 120 sq. ft. per allowable sign are in lieu of 32 sq. ft. per the allowable sign area; and 2) allow freestanding signage on road with less than 200 ft. of road.

Property is located on the southwest intersection of Johnson Ferry Road and Roswell Road, in District 16, Land Lots 901, 902, 903 & 971, Parcels 3, 4, 8, 9, 10, 11, 12, 14, 29, 31, 32, 33, 34, 58, 68, & 71.

Size of tract is 39.41 acres

Current zoning: CRC

Contiguous zoning is:  North: GC; South: R-15 (Princeton Walk subdivision); West: R-20 (Princeton Walk Subdivision); East: GC, NS, R-15 (Seven Springs Subdivision)

Future Land Use: Community Activity Center

Case Manager is Trish Steiner

Zoning Appeals and Variances Commissioner is Kim Swanson

Reason:  Need larger digital reader board than allowed and want to replace current sign on Roswell Road.

Staff Comments:

Please click for Preliminary Variance Analysis

Please click for Final Variance Analysis

ECCA position:  The request for a 120 sq. ft. digital reader board appears to be excessive and we recommend denial of that portion of the petition.  This case can set precedent for future variance petitions for movie theaters, as well as any business that currently has a reader board and the size of the digital reader boards requested. There is not a stated hardship for the increased size of the digital reader board from 32 sq. ft. to 120 sq ft (approximately 4 times the allowable area by the code.).  Also, not all movie theaters have on-premise signs which display the movies. In addition, we would like to see a stipulation that regardless of the size of the digital reader board granted, that the sign will conform to all other aspects of the sign and digital sign ordinance.

Board of Zoning Appeals and Variances Action: Approve 5-0 contingent upon GDOT permits and subject to the stipulation letter dated 11/8/10 and the following additions:

              1)The sign will comply with all parts of the Cobb County sign ordinance except those modified in the stipulation letter.

               2)There shall be installed low growing scrubs and seasonal plantings along the base of the sign.